MANIFESTO

GONZALES is a contemporary fashion brand inspired by lingerie, embracing its imaginary and blurring the boundaries between both types of garments.

“Contemporary fashion”, understanding this concept as a form of making fashion that prioritizes the self-reflection of social changes in the modern woman, giving rise to a new vision of understanding herself in the world and its translation into a new aesthetic.

We believe that this self-reflection leads to a new mindset towards the world and we can no longer ignore the impact of our acts on it, so sustainability and creating fashion ethically and consciously are inseparable parts of our brand.

All our pieces are Made-To-Order, avoiding unnecessary stock and waste or, in very small series of Limited Editions.

Our fabrics are carefully selected from European dead-stocks, mostly made of natural fibers or recycled synthetics, as well as from the new generation of environmentally friendly materials.

We creates a yearly collection following our own way of understanding fashion: timeless and truly individual, made up of multiple layers combinable with each others and not subject to seasonal trends.

Design and production is done IN-HOUSE, artisanal made in our studio at the Canary Islands – Spain, collaborating with different artists and presenting our collections in our showroom in Madrid and Barcelona.

GONZALES is an associated brand of ACME and Gran Canaria Moda Cálida, collaborating periodically in Madrid es Moda.